8
business elite canada
H
DECEMBER 2013
“I think it’s that uniqueness,
it’s that willingness to stretch.
In a way it’s more of that in-
stinctive way of doing things
rather than the trained way of
doing things… It’s that cre-
ativity and that willingness to
think outside the box. Coming
up with unique solutions rath-
er than repeating what other
people do… I see a lot of peo-
ple who do design work that
try to take a little bit of this
and a little bit of that and they
try and piece it together and
turn it into something, [but]
it lacks focus, it lacks a unity
and [it lacks] a continuity.”
