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business elite canada
H
JULY 2014
Heff’s experience spans 25 years in the exhib-
it industry. He spent many of those years as an
events supervisor with the benefit of travelling
the world while setting up exhibits and trade-
shows. Nowmuch of his time is spent travelling
from both production facilities before shipping
out to a big show to ensure quality and effi-
ciency ahead of time.
Projects for clients can cost anywhere from
$5k-$5-million depending on a client’s budget
and how big the show is expected to be, and
can consist of portable pop-ups to huge cus-
tom events with heavy-duty industry-standard
lights and stage. Creativity is big in this busi-
ness.
“We’re working with lots of moving parts and
one of the most important are the several part-
ners and employees around the globe, we’re
going to so many shows in the year, we’re al-
ways up on the latest trends and the best part-
ners,” said Heffernan.
ASTOUND President and founder, Dale Mor-
gan, does his best to stay ahead of the curve
