JUNE 2014
H
business elite canada
3
By Leah Kellar
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I.T.R. Acoustique (I.T.R.)— a construction industry leader spe-
cializing in interior systems based in Quebec— is continuing to
make smart maneuvers to anticipate and prepare for any curve-
balls that themarket may throw its way. This foresight, according
to managing director, Alexandra Roy, who is also the daughter
of company President, Yvan Roy, will ensure the next genera-
tion of business and business leaders for I.T.R.
“I.T.R. is known to see those curves ahead of time. Nor-
mally when the market is slowing down I.T.R. has been able
to keep its market share or even have growth, so we’re re-
ally looking ahead right now and working toward projects
and new avenues to make sure that we will not be de-
creasing our revenues and the number of projects will
keep growing; whether or not the market is diminishing
in the Province or in the States,” she says.
Roy attributes I.T.R.’s success in great part with Yvan
Roy’s focus on staying ahead of market curves and
changes in the industry. His forward thinking led to
a decision to split the company he founded in 1983
