SEPT/OCT 2014
H
business elite canada
7
enue in its next term with just under 20 em-
ployees. The company also has a team of sales
support managers who works effectively with
distributors and communicates value propo-
sitions to salons, often through promotional
specials and tradeshows.
“It’s nice to have coming from very humble
beginnings, but it’s very important not to let it
get to your head,” said Morello of the PROFIT
list recognitions. “What we continue to be fo-
cused on, and what matters to our clients, is
innovation.”
Backstage is certainly not at a loss in this re-
gard. The company is always striving to be the
first to market with differentiating innovative
solutions that are often sourced from suppli-
ers who are ahead of the curve in recogniz-
ing cutting edge products. As a consequence
of staying ahead of the pack in this way, the
company has made a number of market firsts
including being the first to:
•
Market KeraStraight, which is a non formy
hair smoothing treatment system that
boomed in sales when regulators banned
rival industry products using formaldehyde,
which is a scientifically proven carcinogen.
•
Market with an innovated hair extension
applications system known as HairTreats Mi-
cro Sphere that reduces application time by
75 per cent.
•
Market with quick blow dry line known as
Hairtreats StyleID—launched in over 1,000
salons in North America.
•
Market with a combined hair fragrance and
hair protector known as HairTreats StyleID
Protect.
•
Market with a real time order fulfillment /
