JULY 2015
H
business elite canada
5
ing Atlantic Canada, northern Alberta, the
Northwest Territories, mainland British Co-
lumbia and throughout the St. Lawrence
Seaway. They also operate as an Esso fu-
els reseller in Newfoundland and British
Columbia.
INCREASED EMPHASIS
ON SAFETY AND
ENVIRONMENTAL ISSUES
Over the years, the company has changed
“a lot and very little,” Babin explained. “We
have grown in staff, locations and infra-
structure. We have adapted technological
innovation in our financial and accounting
systems. We use GPS on our trucks and
CRM in our sales management processes.
We have put more emphasis on employee
development and health, safety, security
and environmental issues.”
The company is ISO 9001 certified at two
of their Eastern Canada locations and has
adopted an integrated management sys-
tem that uses a balanced scorecard to
measure and improve business, he added.
But what hasn’t changed are the three at-
tributes that are interwoven throughout
