JULY 2015
H
business elite canada
5
HOW BOOT CAMPAIGN
BEGAN
The Boot Campaign originated in the Unit-
ed States in 2009 when a group of five
women fromTexas –The Boot Girls – were
inspired to give back to the military after
reading Marcus Luttrell’s book, The Lone
Survivor. Luttrell is a retired U.S. Navy
SEAL who fought in Afghanistan and was
the only member of his platoon to return
home in 2007. Though he also founded
his own charity in 2010, the Lone Survi-
vor Foundation, the American counterpart
states that he has been a strong supporter
of the Boot Campaign’s efforts.
Bootcampaign.org answers the question
of “Why Boots?” by stating that “combat
boots are standard in the armed forces
community; they’re a recognized marker
of military service around the world. Pair
them with a suit or a skirt or a cocktail
dress, and the contrast in fashion is an in-
stant attention-getter.”
