. . . is there is a huge frustration to (actually
receive) the products that they buy,” said
Egil Møller Nielsen, senior vice president
of SmartCentres and the head of Penguin
Pick-Up.
Møller Nielsen explained that customers
traditionally only have two options for ship-
ping their products. They can have their on-
line purchases sent to the store, in which
case he said they might still have to spend
time waiting in line, defeating the benefit
of easy and rapid online shopping. The oth-
er option is to have it sent to their home or
office.
The office is often the more convenient
spot during working hours because some-
one is usually able to receive the package,
but if it is not an option due to privacy con-
cerns or office regulations, then the home
is the only choice. The problem with the
purchase being sent to a home address is
that there might not be anyone available to
“The biggest challenge for online shoppers . . . is there is a huge frustration to
(actually receive) the products that they buy.” Egil Møller Nielsen, Senior VP
4
business elite canada
H
JULY 2015
