WORKING TO RAISE STIQ’S
PROFILE
Blanchet joined STIQ in 2004 after years of
working in the technology and consumer
products industries. He began as the asso-
ciation’s business development manager
and was later transitioned, over a two-year
period, into his current position as of Janu-
ary 2015. His goal is to raise the associa-
tion’s profile by spreading the word about
STIQ’s role in the industry and the benefit
they can provide to a wide range of manu-
facturing companies. That means diversi-
fying and becoming more active within an
even broader range of industries.
“We have to go out, spread the word and
tell other sectoral organizations that we’re
there to work with them,” Blanchet said.
“We have close relationships with OEMs
and smaller companies, we can help man-
ufacturers find customers and we have
our supplier improvement program. This
can be applied to many industries.”
“Most of our members will tell you that we put them in touch with potential customers
or that a company became a customer because of our events. Others will say that because
of our supplier program, they were able to get an objective and independent evaluation of
their company.” Richard Blanchet, President and CEO
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business elite canada
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NOVEMBER 2015
