OCTOBER 2016
H
business elite canada
11
homeowners flock to Ashton because of
customization. “We want all of our homes
to be built right and built with quality and
be filled with special details that are indi-
vidual to the homeowner,” Arcuri said.
At Ashton, homeowners work with a proj-
ect manager and this relationship persists
from start to finish. There also appears to
be no limit as to what can be customized
— from something as large scale as the
floor plan to the dining room paint colour
that could stay with a family for years.
“Not a lot of builders are willing to let
their homeowners continue to make de-
cisions throughout their process even if
something doesn't work,” Arcuri said. “If
a homeowner doesn't like the way some-
thing turned out, we will work with them
until they are happy.”
Having multiple specialties is another great
way of sailing through rough seas in the
housing market; Ashton is a renovator that
is part of the RenoMark program. Despite
the downturn, there are still plenty of op-
portunities in Calgary, says Arcuri.
