6 business elite canada H OCTOBER 2016 lumbia, Alberta and Ontario. The organization combines the skills of optometrists, opticians and ophthalmologists who offer services ranging from eye exams to the dispensing of eyeglasses, sunglasses and contact lenses to laser vision correction at the independently-operated IRIS Ophthalmology Clinic in Laval, Quebec. “We’re catering to people who value their vision and understand vision is important at every stage of their lives,” Dr. Chaiken said. “We want to be able to take care of those people forever, so that they see better every day as they grow old.” IRIS has had a reputation as a higher end optical company but Dr. Chaiken wants to dispel the myth that their products are aimed at a more upscale market. “We value everybody; we’re not just there for highearning people. We’re there for everybody who values their vision.” That often starts with a professional eye exam as the eyes can be considered the gateway to the body. Those exams can identify other health issues, Dr. Chaiken explained, and can even help to alert to serious medical conditions. He recalled one young patient who came to him with concerns about her reading vision. Identifying a neurological problem,
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