IRIS

OCTOBER 2016 H business elite canada 7 Dr. Chaiken recommended an immediate visit to a neurologist who discovered swelling in the woman’s brain. The exam and subsequent treatment saved her life. That push to enlighten Canadians about the importance of vision health is getting a boost through the company’s IRIS Ambassadors program. The campaign appeals to a wide range of consumers, but reaches out in particular to a younger generation who now see eyeglasses as more of a fashion statement than a necessity. Many of the ambassadors are bloggers who not only spotlight some of the latest eyewear available through IRIS but also promote healthy lifestyles. Tamy-Emma Pepin is a favourite on social networks and Eleni STIKEMAN ELLIOTT LLP MONTRÉAL TORONTO OTTAWA CALGARY VANCOUVER NEW YORK LONDON SYDNEY stikeman.com As a devoted business partner, Stikeman Elliott is proud to celebrate Iris Visual Group’s 30th anniversary. The success of a solid vision.

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