8 business elite canada H OCTOBER 2016 McMullin shares her personal style on her blog, Convey The Moment. Blogger and hairstylist Bethany Menzel, PARTYSKIRTS founders Mariel and Lauren, fashion blogger Jenny Jovanovic and professional road cyclist Lex Albrecht are also IRIS ambassadors, all sporting frames that combine fashion, fun and quality vision care. IRIS AMBASSADORS APPEAL TO YOUNGER CROWD “The world’s changing, with the internet and typical advertising and the way it gets to the consumer. Young people are looking at other media and we adopted an ambassador program to address that through social media,” Dr. Chaiken explained. “Hopefully those people can show their followers that their vision is important, that IRIS is accessible. I think it’s been working very successfully. We’ve seen a good increase in the number of patients we have coming in and what’s interesting is we’re getting more and more of the younger crowd.” While trends in eyewear are making glass- “IRIS will encourage all of our optometrists to be on the front line of those changes.”
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