main continually loyal, Sandford said.
Because of the landline-based services
provided by the company, Sandford has
noticed demographic trends whereby
FirstTel’s clients belong predominantly
to the higher rungs of the age ladder. Di-
versification in services will allow for a
diversification of clients and this is why
FirstTel’s growth strategy has shifted to
marketing and expansion of product line.
“We amalgamated the broadcasting and
telecommunications services together to
brand FirstTeltv5 and FirstTel here in Wik-
wemikong so that we could offer a full suite
of services,” Sandford said, adding that the
company will be expanding its broadband
services and the community channel to be
more inclusive of the island.
Staying on top of other trends in the indus-
try is allowing the company to stay com-
petitive as well. “We’re looking at partner-
ships in the near future to be able to offer
bundling packages because people are
looking at bundling type, one-stop shop-
ping services in a single bill. We’re hoping
to explore those other options and remain
competitive at the same time,” Sandford
said.
8
business elite canada
H
JUNE 2016
