THE FUTURE: CLIMBING
PRICES, ATTRACTIVE
AMENITIES AND
COMMUNAL LIVING
Real estate prices continue to climb and it
has reached a point where consumers are
rethinking their home-buying decisions,
particularly when ‘x amount’ of dollars
fails to fetch an ideal home and falls short
of expectations. Space is a major cause
for concern that puts condominiums at a
disadvantage when compared to low-rise
homes, but according to Cray, developers
are doing great things with amenity spac-
es.
“Even though you’re living in a smaller
space, you have the opportunity to take
advantage of the amenities and enjoy
much larger spaces and be more interac-
tive. You’ve got the gym at your fingertips
and in some cases a pool,” he said. These
perks of condo living generate a lifestyle
quite different from residential neighbour-
hoods, but in Cray’s experience, this way
of life is often embraced by everyone from
young couples to empty nesters.
“What we are recognized for is our ability to create different looks. We don’t
have one particular style…” Neil Jonsohn, creative principal
300 FRONT CONDOMINIUM | CABANA/POOL
JAC JACOBSON PHOTOGRAPHY
SEPTEMBER 2016
H
business elite canada
9