JUNE 2017
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our distributors—they are very supportive
of us continuing to round out the portfolio
especially with hard-to-find or extremely
technical products,” says Baby.
E-COMMERCE
SureWerx has continued to propel itself
forward through a laser-focused commit-
ment to strategic advancement, team col-
laboration, and dedicated customer ser-
vice. Currently undergoing a significant
digital transformation, SureWerx partnered
with Salesforce and hired a Chief Digital
Officer in 2015 to streamline its opera-
tions. “We want to be even more efficient
when working with both distributors and
end-users of our products through more
collaborative e-commerce tools and digital
training materials,” says Baby, “and work
more effectively with our global manufac-
turing partners by giving them the ability
to seamlessly integrate into our business.”
For a company with such deep roots in dis-
tribution, it still feels like the best is yet to
come for SureWerx. From customer expe-
rience, to product development to process
optimization to great people, SureWerx is
pushing the boundaries—both geographic
and technological—to deliver exceptional
value to its partners.
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