L
iterature, design, philosophy, na-
ture: architecture and urban de-
sign firm ADHOC draws inspi-
ration from all around them. Projects
from the Montreal, QC-based firm are
generating excitement from its peers
with forward-thinking design and style
that incorporates elements from wher-
ever inspiration hits.
Take a triplex built by ADHOC in Que-
bec City, for instance. The concept for
the building revolved around the birch
trees that grew on the property. Tall
and straight, the team incorporated
the linear element of the trees into the
design of the house, and lined the inte-
rior of the terrace with whitened oak,
which mimics the white wood of the
tree when peeled. The building caught
the attention of leSoleil and other me-
dia outlets.
MEETING OF THE MINDS
ADHOC does not deal in limitations.
When founders François Martineau
and Jean-François St-Onge opened
ADHOC in 2014, they both brought
experience with large-scale projects
with them. They take the considerable
client-relations skills needed for resi-
dential, commercial and other projects
it takes on.
It’s a case of the sumbeing greater than
its parts. Martineau and St-Onge both
have competing specialties. “Francoise
has really strong technical background,
MARCH 2017
H
business elite canada
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