MAY 2017
H
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our cost avoidance program. There are a
lot of variables in the mining business and
we require a lot of flexibility. Fluid Life pro-
vides, especially in the reliability team, the
support and consistency that we require
in keeping a healthy oil analysis program.”
NAVIGATING THE
PRICE OF OIL
In the past few years, the Oil and Gas in-
dustry in North America faced one of its
most challenging periods in its history due
to the slump in global oil pric-
es. Fluid Life adopted a sim-
ple but effective strategy of
support – bolster customer
service and communication
to these clients to ensure
that their immediate needs
were being met. Recogni-
tion of mechanical problems,
as well as efficient lubrica-
tion practices becomes even
more critical in a downturn.
On the humanitarian side,
Fluid Life participated in the Fire-Aid Con-
cert as one of the sponsors to assist Fort
McMurray wild fire victims. This was an-
other measure of offering support.
Fortunately, Fluid Life is in a better position
than most companies when faced with an
economic downturn for a specific industry
segment because it serves many diverse
markets and are able to nimbly shift focus
as required. During the recent oil and gas
market downturn, Fluid Life focused more
