“We needed a strong brand, distinct
and different under which all brands
of Novexco would be able to operate.
It became clear enough that we had
to make a break with the past. Be-
fore jumping in head first, we asked
ourselves one question: what makes
us different from others? We believe
the answer is we are ingenious, all the
way,” says Mathieu.
INGENUITY
Ingenuity is expressed in all aspects
of the company. “Through our em-
ployees, our partners, suppliers, stor-
eowners, and representatives. The
ingenuity goes back to the fact that
they are a group of entrepreneurs
with a human approach, and that they
are constantly seeking to satisfy the
needs of their customers by finding
tailor-made solutions to meet their
needs,” he continues.
In a fairly traditional industry, Ham-
ster is standing out with bright co-
lours, a flexible corporate culture that
revolves around personal connection
6
business elite canada
H
APRIL 2018
