SENSE OF PLACE
Alongside the logistics of the expan-
sion is the injection of the intan-
gible uniqueness of St. John’s and
Newfoundland and Labrador itself.
And as an ambassador of sorts for
both, the airport was designed to
convey the culture of the province to
visitors and instill a sense of pride in
residents alike. There are the nods to
the Maritime culture reflected in the
architecture (the undulating wave-like
ceiling, the lights that look like masts)
and the art. Three new massive pieces
of art created by Vessla Brakaolva
reflect the ocean and the island’s
beauty with a bright blue tapestry of
sea life that adorn the entrance to the
new Departure Lounge. “We wanted
to find a way to differentiate ourselves
from other airports,” says Collins. “We
worked together with Business and
Arts Newfoundland and Labrador to
find artwork that is culturally relevant,
iconic, and provides a strong sense of
8 BUSINESS ELITE CANADA | NOVEMBER 2018