tournaments is also at an all-
time high, including amongst
renewing and new sponsors.
This is vital to theTennisCanada
ecosystem since Rogers Cup is
the engine of Canadian tennis,
“generating 85 per cent of the
money we plow back into high-
performance coach devel-
opment, safe sport, facility
development, and community
tennis,” says Downey.
Where Rogers Cup is the
engine, inspiration is the gaso-
line, “Not just to inspire our
athletes to win on the global
scene, but also to inspire adults
and kids to be fans and play.
We then take that inspiration,
and encourage more cities to
invest in economical covered
courts so more people can
play year-round.”
Aviva Centre Credit: Rogers Cup
Stade IGA with snow Credit: Tennis Canada
JUNE 2019 | BUSINESS ELITE CANADA 11
