A
t the heart of any project is a fixed
deadline, and in an industry where
decisions are routinely changed, the
security of this deadline is never assured. For
the Architecture, Engineering and Construc-
tion (AEC) industry, shifting deadlines are
compounded by the number of associated
businesses and contractors that may be in-
volved, along with the time delays and asso-
ciated costs. Schedule changes may occur in
order to accommodate both the owner and op-
erator. Risks associated with miscommunica-
tion around any and all project changes include
missed deadlines, financial penalties, re-work,
or loss of future tenders, which is why the AEC
community is attempting to be vigilant in how
they approach such project details.
The potential impact of miscommunication
within the fields of AEC is massive – the in-
dustry in Western Europe alone represents
10.7% of GDP. So maneuvering through a
global dilemma of miscommunication requires
technologies and new approaches in order to
breathe life into one-way communications.
Construction productivity has steadily gone
downhill as compared to other industries. Be-
JANUARY 2014
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