NOV 2014
H
business elite canada 81
cession starting and there was no market for
fiberglass windows,” Battistel said. “Not many
people knew much about them … we were ba-
sically trying to make everybody aware this was
a viable solution for reducing energy consump-
tion in buildings.”
It was a challenging time for the industry.
Contractors were choosing less expensive
products for their projects and, in some cases,
developments weren’t going ahead at all. Cas-
cadia Windows had to make a name for them-
selves and the best way to do that was take the
work that no one else could or wanted to do.
“We started becoming very good at building
