Morrison Homes was recently named “Best of
Houzz” for design by the online home remod-
eling and design platform. Visited by more than
25 million users each month, Houzz is consid-
ered one of the premier online communities
for residential design. The “Best of” awards are
based on the recommendations of homeown-
ers and design enthusiasts who use the tool to
help remodel and decorate their own homes.
Customer feedback is crucial to the ongoing
success of Morrison Homes, Hudson explained.
They make it a priority to listen to what home-
buyers are saying, surveying levels of satisfac-
tion and collecting feedback on a regular basis.
Staying competitive in terms of design choices
and specifications is also key. Buyers need to
see value in their purchase while being able to
include the features in their homes that they
consider important. To some, that means in-
corporating environmentally friendly options
in their designs and many of the products Mor-
rison Homes uses provide more of those ben-
efits than ever before, Hudson said.
“From the high efficiency furnaces to other
flooring products that are more environmen-
tally friendly, we seek out those products to
ensure that we leave as light an environmental
footprint as possible,” he explained.
STRIVING TO BE THE
HOMEBUYER’S BEST FRIEND
Morrison Homes takes its reputation seri-
ously, striving to ensure that the level of pas-
sion and quality is evident in everything they
do. “Truthful” advertising and branding are
the cornerstones of the company’s marketing
2013
CHBA - Calgary Region
50 business elite canada
H
JAN/FEB 2015
