Even when consumers find the digital
spaces occupied by a business, a serious
inspection process takes place before a
final decision can be made. Consumers
look at everything from websites and on-
line reviews to Facebook pages. If a busi-
ness passes all of these checkpoints and
an in-store experience takes place, details
of the encounter are shared in a manner
so convoluted that business owners would
have a hard time keeping up. In the past,
word of mouth served the purpose of the
modern era’s online reviews — posting on
Facebook, Yelp and Twitter has practically
become an addiction.
Maintaining a first-rate online presence is
key to the success of small businesses
and that’s where media companies enter
the picture. To aid them are the market-
ing experts at Vendasta, who essentially
sell business in a box. Vendasta produces
white-labeled marketing platforms to me-
dia companies and agencies, who then
employ an army of salespeople with estab-
lished relationships with small businesses
to distribute marketing solutions — a plat-
form for sales, marketing, fulfillment and
“We are the number one platform to sell digital solutions to small businesses.”
Brendan King, CEO
100 business elite canada
H
JUNE 2016
