visitors per year. Referred to as the Sun
Parlour of Canada, the municipality enjoys
year-round ecotourism. “People who are
interested in ecotourism or in an active life-
style can really be out-
side a great portion of
the year,” Lassaline-
Berglund said.
Like many towns in
Ontario,
Leaming-
ton looked to region-
al partners to mar-
ket the municipality.
There was no specific
person or entity driv-
ing the tourism indus-
try to its full potential, but this is where
the municipality is now going to be playing
a big role. Mayor Paterson and his team
are working on making Leamington a year-
“It’s easy being mayor because everything is going in the right direction now.”
Mayor John Paterson
JUNE 2016
H
business elite canada 65
