By Cheryl Long
Produced byTom Cunningham
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L
ooking to jump into the world of investing? Have 10 min-
utes to spare? If it all sounds a little too simple, well then
you’re beginning to understand the premise behind one of the
newest investment models in Canada.
Wealthsimple is just as it seems. Launched as a start-up in
Toronto, the company has an uncomplicated mission: to make
smart, simple, low-fee investing accessible to everyone, re-
gardless of age, net worth or financial knowledge. Appealing
to millennials, who in many cases don’t have the time, money
or inclination to go the traditional investing route,Wealthsimple
is taking the mystery out of growing your money and making
the process attainable for a wide range of investors.
OCTOBER 2015
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business elite canada 27
