commitment to progress and innovation. The rebranding effort was driven by the desire to demonstrate that ARCAN is not anchored in the past but actively evolving to meet the demands of the future. The company chose to retain the name “ARCAN” due to its strong recognition and reputation in the North. The new logo pays homage to the company’s heritage, incorporating elements from the logos of its previous subsidiaries, such as the maple leaf from Arctic Canada Construction and the swoop representing the aurora borealis from North West Builders. The color scheme integrates elements from all previous company logos, and the ARCAN font serves as a reminder of the company’s foundation. This modernized logo aligns with the evolving corporate culture and reaffirms ARCAN’s mission of “Building Trades for Arctic Canada.” “It was important to us to keep the old name, even though for more than a decade the operating name of the main company was Arctic Canada Construction, we were still generally known as ARCAN,” says Cameron. “ARCAN is a wellMass_NRG_WhiteLine_Bleed_OuterMask_CMYK Thank you for your commitment and investment to infrastructure development in northern communities. Serving North of 60 rony.gravelines@rbc.com Celebrating the contributions of Aaron Doyle and A C Construction Ltd. ® / ™ Trademark(s) of Royal Bank of Canada. VPS111915 127132 (11/2022) Photo source: arcan.nt.ca 51 OCT 2023 | BUSINESS ELITE CANADA
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