established name as a northern contractor that is known for quality, indigenous relationships and importance placed upon local communities and building local relationships. ARCAN acknowledges the evolving perspectives on cultural appropriation and strives to maintain respect and reverence in its branding. “The new logo plays homage to where we came from by continuing to use the maple leaf that was part of both Arctic Canada Construction and Can Pro’s logos,” says Cameron. “Whether loved or despised as a tourist novelty, the aurora borealis are an integral part of northern identity and were part of the North West Builders logo and are now represented by the tri colour swoop,” says Cameron. ARCAN stands out in the construction industry for its specialized focus on Northern solutions. The company’s comprehensive approach to designbuild, coupled with its status as the only general contractor with a permit to practice architecture in the Northwest Territories, sets it apart. 52 OCT 2023 | BUSINESS ELITE CANADA
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