Archi- refers to its process as “straightforwardism”, which is finding the architectural approach that appears most obvious, “one that will generate a clear idea that will guide every design decision,” says Charles-Antoine Perreault, Architect, Partner. “We then work to optimize our design by reducing architectural gestures to arrive at a project that relies on the essentials: spacial quality and optimal functionality.” The result is architecture that gets right to the point. Archi- also champions the concept of “SuperOrdinary” architecture, where simplicity and thoughtfulness combine for a unique architectural experience. “This strategy creates a contrast between the apparent simplicity of the project and the richness of the experience, hence the tension created between the super and the ordinary,” explain the partners. OPTIMISTIC SOBRIETY Defined by Archi- as “having a positive outlook on achieving a truly enjoyable living space with an economy of means,” Optimistic Sobriety is at the heart of Archi-’s philosophy. “We believe that Verdun Hospital Expansion & Modernization- JLP, MSDL, Archi- Architectes en Consortium 97 OCT 2023 | BUSINESS ELITE CANADA
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