a significant milestone, affirming our credibility and opening doors to larger projects like Canoë in 2020 and Gadbois in 2023.” The firm’s expansion into interior design services in 2020 marked a strategic move towards offering comprehensive solutions, while the integration of landscape architects in 2024 underscored ADHOC’s commitment to holistic design practices. “Each step was a deliberate effort to enhance our multidisciplinary approach,” says St-Onge, “aligning with our new brand that emphasizes human-centric design.” The name ADHOC itself reflects the firm’s commitment to tailored solutions. “Adhoc means ‘created specifically for something,’” says St-Onge. “It embodies our approach of assembling teams uniquely suited to tackle complex challenges, much like our Consortium project.” This spirit permeates the firm’s culture, fostering an environment that promotes passion and innovation. ADHOC’s architectural philosophy has evolved in tandem with its growth. “We’re fascinated by the landscapes and urban fabric of the Northeast,” says St-Onge. “Our approach involves playing with existing architectural languages, transforming them to create something entirely new rather than borrowing from other contexts.” This commitment to design is exemplified in projects like the Chalet Baie-de-Valois, where functional elements blend seamlessly with aesthetic Centre Récréatif Gadbois, 2023, Montréal . en consortium avec Prisme Architecture (Photo Credit - Laurier Verdaguer) 23 SEPT 2024 | BUSINESS ELITE CANADA
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