Since its inception in 2005, Redberry Restaurants has swiftly become a leader in the Canadian restaurant industry. From its early days to becoming the largest Canadian Burger King franchisee in 2013, Redberry has demonstrated a commitment to growth and community engagement. In recent years, the company has expanded its portfolio to include Taco Bell in 2021 and Jersey Mike's Subs in 2024. This strategic growth aligns with Redberry's mission of enabling iconic restaurant brands to reach their full potential in communities across Canada. Chris Racine, Chief Operating Officer at Redberry Restaurants, tells Business Elite Canada, "Redberry prides itself on being Architects of a Different Kind of Restaurant Company, delivering growth through great people serving great people. We encourage our team members to lead with kindness while empowering them to be the best versions of themselves, which in turn allows them to serve our Guests better and act with the lens of enhancing their own community." This philosophy of people-centric growth has been instrumental in Redberry's successful introduction of Jersey Mike's Subs to the Canadian market. "With Jersey Mike’s, we found a unique cultural alignment in this commitment to our team members and local communities,” says Racine. “Couple that 35 SEPT 2024 | BUSINESS ELITE CANADA
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