BEC / SEPT / 2024

organizations are also uniting and seeking equity positions in major projects. Expectations are increasing on the part of Indigenous people and governments. In this changing environment nonIndigenous companies need new approaches based on co-design and a better sense of what Indigenous communities are wanting to achieve for the long term. Your Indigenous employment brand is the way that companies convey why Indigenous people will want to work for your company. What Indigenous people think of your company and what they see as the reasons why to choose a career with you needs to be clear. Remember that Indigenous people are looking for the kinds of careers that offer personal professional growth including ways that these careers can assist their communities. Does your company have a dedicated Indigenous employment policy? This can be a way to affirm what your company stands for with its Indigenous employment and workplace inclusion goals. Effective policies are always supported by strong strategies and systems. Companies that have achieved success at Indigenous employment have generally brought clarity to the leadership, strategic, and tactical systems which guide Indigenous partnerships and employment. Often companies engage in co-design activities with Indigenous organizations to build these organizational practices and assets. 65 SEPT 2024 | BUSINESS ELITE CANADA

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