DECEMBER 2013
H
business elite canada
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Established in 1997, Whitecap set out on a mission to
become a custom software developer and systems inte-
grator focused on emerging Internet-based technologies.
The vision of the company was to become renowned for
its technical prowess, the skills of its people, with a
keen focus on quality, high per formance, secure solu-
tions, and to bring real added value to the relationships
and work they do on behalf of their clients.
We spoke with Robb Carmichael, President & CEO of
Whitecap, and asked him a few questions about his
company. The software and web-based application in-
dustry in Canada is highly competitive. As a mid-sized
software developer, Mr. Carmichael believes that their
success has always been about thinking differently than
their competition.
“In the early days, there was a huge amount of pressure
to grow fast in order to establish your company in this
space at the expense of profit. It was all about market
share and becoming one of the largest companies to do
