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business elite canada
H
APRIL 2014
he sees the industry head-
ing in the future, Prenevost
believes it is “going up. The
opportunity ladder is getting
broken in the corporate world
and so a franchise is safer
than starting from scratch.”
Although 2/3’s of prospective
investors do not buy, 15 per-
cent of individuals do make
the plunge, and platforms
such as FranNet are there to
coach them through their op-
tions while providing optimal
information. “I want them to
understand emotional drivers
as well as logical drivers. I like
knocking people out of their
comfort zones because there
is no way you can’t make any
mistakes.” His seminar, which
