APRIL 2014
H
business elite canada
7
metaphorically
compared
purchasing a franchise to buy-
ing a vehicle, tackled all as-
pects of the ‘buyers beware’
world and emphasized how
important it is to “investigate
before investing.”
This year’s show exuded di-
versity in entrepreneurial
spirit, and many businesses
with female leadership at the
helm were visible. “I have
seen a 100 percent increase
in women coming into the
business,” says Prenevost.
Krista Thompson, President
of Boomerang Kids Franchise
Corporation, was a first-time
attendee at the tradeshow,
though has been in the busi-
ness for over 20 years, and
proudly displayed her female-
owned-and-operated corpo-
ration. “Four of the women
who have purchased a stake
are on maternity leave, which
just goes to show you that
women don’t have to limit
themselves and can handle
anything.” As well, Kristen
Wood, CEO and founder of
The Ten Spot -- an anti-spa
beauty bar – advocates the
importance of empower-
ing women to get into busi-
ness for themselves and says
“there’s a real lacking towards
female first-time entrepre-
neurs.”
The Franchise Show conclud-
ed optimistically and guided
individuals -- whether they
are merely thinking about a
franchise opportunity in the
future or business savants’
vigorously pursuing prospects
– in realizing their dreams
within a practical arena.
For more information on the
CFA, visit
