AUGUST 2014
H
business elite canada
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tional Freight Forwarders Association (CIFFA)
and the International Air Transport Association
(IATA). As a General Sales Agent (GSA) there is
never a dull moment as you are not just deal-
ing with local issues in Canada but also play-
ing a critical role with your overseas offices and
partner, says Lawrence.
“Our success in managing our business can
be attributed to our people and to our inter-
nal management information system designed
and managed in-house. Our IT Systems, has
real-time tracking for freight and helps the
company streamline its Customer Relationship
Management (CRM) system. Our objective is to
be able to automate every function to help ef-
ficiency, reduce cost and deliver a higher level
of customer service to both our customers, the
shippers and the Airlines.”
To better enhance the customer service ex-
perience for clients, ASI has undertaken several
promotions. In co-ordination with AIR MILES®
reward miles, all shipments weighing at least
Joe Lawrence
President
