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business elite canada
H
FEBRUARY 2014
rent and gives us the ability
to stay ahead of the competi-
tion. Manufacturing in North
America is always perceived
as a challenge in maintain-
ing quality, cost and per for-
mance, so we look at the over-
all project and try to come up
with solutions which are more
competitive to Asian prices.”
Mike adds, “We’ve built glob-
al activity partnerships in the
last number of years in Asia
and India and this provides
cost effective, high quality
partnerships… I think that’s
our advantage here, includ-
ing the technical expertise
that we provide along the way
for each stage of the process,
which gives us the margin that
we need to satisfy customers
in North America.”
Though the ECI niche mar-
ket is in North America, the
company may be expanding
to international markets in the
future. “What we have been
concentrating on is low-mid
volume, high mix type prod-
ucts. Many customers are
building specialized products
which are difficult to go di-
rectly out to Asian suppliers,
as many times they are so so-
phisticated that they may re-
quire changes during the early
build cycles prior to stabiliza-
tion into full production, or
sometimes they need a short-
er time to introduce the prod-
uct to market. In that regard
we are in the ideal position
where a customer can ben-
efit from our quick turns and
technical ability to support
modifications, which is diffi-
cult to do if you are dealing
with Asian suppliers. That’s
one advantage we have,” says
Jash. “What we see, at least
for the next year or two, is
more concentration in North
American markets and in the
future we know if everything
goes as we planned there will
