8
business elite canada
H
june 2014
june 2014
H
business elite canada
9
“Once a person signs up
for our program and picks the
charities that they want to
support, the virtual change
from every single daily pur-
chase is accumulated, and
then at the end of the month,
a single donation is charged to
the customer’s account and
forwarded to their preferred
charities. Learning from our
customers, we have also
added the ability for our cus-
tomers to set a minimum and
maximum donation amount,”
explained Kitchen.
ChangeIt effectively has
revolutionized giving in this
way to accomplish its ulti-
mate mission: To make chari-
table giving a part of every
person’s everyday purchases.
“So suddenly we’vemoved
charitable contribution from
needing a prompt to donate,
such as someone asking you,
or some attention-grabbing
event occurring, to something
that you sign up for once and
it stays with you each and ev-
ery day as long as you stay in
the program,” added Kitchen.
And to date, he says peo-
ple have remained in the pro-
gram. A remarkable 94 per
cent of customers that have
registered in the ChangeIt
program said that they would
recommend it to friends and
family.
“It’s a powerful program
that people like to talk about
because it’s about doing the
right thing, and doing it in an
easy way. To me that’s fun-
damentally different from
anything that I’ve ever seen
in the charitable space,” said
Beaton. “It really is a revolu-
tion in that space to make giv-
ing more engaging and, more
importantly, a daily occur-
rence.”
He explained that the au-
tomatic and convenient way
in which ChangeIt provides
customers with the ability to
donate empowers them, and
eliminates the pressure-some
hassle of being approached
