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they will be able to file appro-
priately the donations they
have made and get the tax
benefit for that,” said Kitchen.
“So much of our program
is built on doing the right
thing for communities and
having our customers and
bank customers feel good
about what they’re doing.
Why not also layer in making
sure you’re being as tax effi-
cient as possible when you’re
doing good? This means the
customer wins emotionally
and fiscally. Charities gain a
highly efficient and effective
way to raise funds and con-
currently build up a donor
base,” he said.
ChangeIt’s short-term goal
is to secure at least one or
two large Banks in Canada in
2014. In the U.S, ChangeIt is
seeing lots of interest in their
ChangeIt America program,
and hopes to secure a num-
ber of regional or national
banks in the next 12 months.
Moving forward in such
a short time period since its
founding, ChangeIt’s business
model is backed up by re-
search and a modern technol-
ogy approach that will ensure
its sustainability, adaptability,
and continued leadership in
the charitable space in the fu-
ture.
“One of the things we
uncovered through Angus
Reid market research is that
ChangeIt really resonated
with a broad demographic,
but particularly strong with
the younger demographic
(18-35). Charities are seeing
that the younger demograph-
ic does not respond positively
to the more traditional ways
of giving, yet they are very so-
cially responsible, so there’s
got to be a better way for
them to connect and give,
and so charities are looking
for tools that resonate with
this younger demographic.
Feedback from our users and
market research indicates
that we have a tool that does
just that,” said Beaton.
Kitchen, having experi-
ence in the field from his pre-
vious employment with BMO
is familiar with the changes in
many sectors to move from
cash to electronic transac-
tions.
“People aren’t carrying
the same amount of cash
and spare change on them
anymore. We’ve heard that
those sources of funds are
drying up for charities. Our
program becomes complete-
ly technology adaptable. As
banks move to mobile wallets
for purchases, the way we’ve
designed our program means
that it can support today’s
card based purchases as well
as any form of payment con-
nected to the credit or debit
card. We will continue to be
relevant regardless of how
a customer uses their cards.
We’re here to stay and deliver
on our mission and provide
value to consumers, charities
and banks.”
For more information
about the ChangeIt Program,
visit:
