SEPT/OCT 2014
H
business elite canada
3
By Leah Kellar
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Three pillars of business excellence have up-
held Challenger Motor Freight’s consecutive
13 years on the list of
Canada’s Best Managed
Companies
by Deloitte. For Challenger, excel-
lence is about focusing on three pillars that
form its foundation: meeting the needs of their
own people, the needs of their customers, and
keeping the business profitable.
“Being able to provide the services that your
customers want and expect from you is one of
the key ingredients to being successful. That is
a differentiator in and of itself,” said Jim Pee-
ples, President and COO at Challenger Motor
Freight.
The organization is not biased in any one of
these pillars. Rather, for the past 39 years, their
approach to business takes on a character of
equal treatment in a win-win strategy that sus-
tains itself to yield more than $300 million in
annual revenue.
“Our belief is that if we look after our people,
