SEPT/OCT 2014
H
business elite canada
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rier company and progressed steadily over
the years to encompass a supply chain man-
agement organization. Initially, Challenger’s
growth was largely thanks to clients in the au-
tomotive industry. 1985 marked a milestone
year of change during which Challenger moved
into its own facility and added some of the ad-
ditional capabilities that it offers today. Six di-
visional services are organized under Challeng-
er’s unique supply chain management system,
and are offered independently for the client
to choose from: full truckload (FTL), regional
truckload, specialty climate control, specialty
bulk and waste haulage, oversized and over-
dimensional loads, and logistics supply chain
management. Logistics supply chain manage-
ment utilizes an outsourcing strategy.
Challenger also provides the technology to
manage customer transactions.
Selling the services independently in this
manner was a deliberate decision on the part
of the company to commoditize services in a
bundled solution that is customizable to meet
the unique needs of their clients. While this sys-
tem of selling is not unheard of in the industry,
it does set Challenger apart from many of its
