SEPTEMBER 2014
H
business elite canada
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tro” won the innovation product award at the
Medtrade Show last year. “We keep blowing
our forecast with this product which we will
be soon introducing the tall, hemi, bariatric
sizes along with an option for hard seat in very
cool premium colours”, says Sarafian. Most
recently, Drive’s Painaway TENS Therapy unit
won the product showcase award in Home
Healthcare category at the 2014 NACDS. Look-
ing into the future, Drive has exclusive rights
to a lightweight scooter design that can be
converted into carry-on size en route, such as
when boarding a plane or train.
“The young seniors (as we call the group fol-
lowing the 80-plus year seniors) are a different
generation who expect functionality, comfort
and lifestyle - and they are willing to pay for
it,” asserts Sarafian, “They want to be able to
take their scooters with them to Florida along
with many other products we have made easy
for travel.”
Drive’s core demographic in the HME mar-
ket is a target audience of women between
the ages of 45 to 60 that are often making
purchasing decisions for their elderly parents.
Drive’s website has a section for profession-
als and also a section for consumers to make
education and information on products much
easier. It is the best in the industry loaded with
resources for Drive customers along with con-
sumer videos and 360 or magnified viewing of
products.
One of the biggest challenges for Drive comes
“It’sallaboutinnovationintheareasof
convenience, safety and independence
as we expand our breadth and depth of
product offerings”
