from the experience rather than the infra-
structure are areas that some businesses
find difficult to embrace. TechBlocks tries
to leverage what is already working for
their clients, focusing on small goals and
making a point of testing and improving
along the way. It also means focusing on
the best experience for the customer, and
providing options in the form of a technol-
ogy roadmap that will supplement that ex-
perience.
“Rather than replace or dismiss some-
thing that’s worked 70 percent of the time,
sometimes it’s only an enhancement that’s
required,” Goral explained. “That gets you
a lot of traction. It adds authenticity and
saves money.” Building on a client’s ideas
and implementing new solutions incre-
mentally is an effective way to encour-
age change without overwhelming them.
Showing “key wins in a short period of
time” can keep things moving in the right
direction.
Q: What is your favourite transforma-
tion project you have worked on so far,
and why?
A: One of the most interesting clients
they have worked with to date is Qualifirst
Foods. Qualifirst sells gourmet ingredients
to some of Canada’s top chefs, restaurants
and home chefs, selling more than 2,000
gourmet ingredients handpicked from 60
different countries. There are many factors
that make Qualifirst such an interesting cli-
ent, Kumar said. “For starters they have a
highly intelligent and highly technical CEO.
Ray has a very clear vision of the omni-
channel experience that he wants both his
B2B and B2C customers to have.”
Q:What is omni-channel?
A: On the front end, omni-channel is about
the ability to provide a seamless, person-
alized and unified experience for your cus-
tomers in all of the possible touchpoints
they may have with your brand, regardless
of channel and device, Goral said.
“We are a professional services firm; we do application development, technical
strategy, managed services …we’re very obsessed with our customer first policy.
It comes out at every stage and in every conversation” Peter Goral, Vice President
JULY 2015
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