JULY 2015
H
business elite canada
3
By Cheryl Long
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Y
ears ago, almost anyone could open
a fitness club — and they did. As
long as it was nicely appointed, of-
fered a variety of programs at a reasonable
cost and the owner had a certain amount of
business savvy, there was a good chance
that the business would succeed.
But since Wynn Fitness made its debut
in Mississauga and Richmond Hill, On-
tario eight years ago, the fitness industry
landscape has changed dramatically. Over-
saturation has forced clubs to become in-
creasingly creative and more focused on
their customers, said Wynn Fitness CEO
Markus Lanz. The days of “build it and they
will come” are over.
“The honest answer is eight years ago we
probably paid less attention to individual
customers than we do now,” he explained.
“A lot of that came out of necessity be-
cause competition grew dramatically in the
first four or five years of starting the busi-
ness.”
Today, Wynn Fitness is not only succeeding
