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business elite canada
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MAY/JUNE 2015
countries where the success of a crop can
make or break entire families.
Though consumers are attracted to prod-
ucts that meet organic and ethical stan-
dards, at the end of the day much of the
success 23 Degrees Roastery is enjoying
comes down to taste. Part of that success
can be attributed to Kathleen Holmes, the
company’s head roaster and warehouse
manager. Holmes uses her expertise to
roast the green beans, transforming them
into a multitude of strengths and flavours
that must pass a rigorous testing process.
Yu and his co-workers personally taste
each batch, determined to deliver a consis-
