2
business elite canada
H
MAY/JUNE 2015
By Emily Innes
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P
ride Marine Group was named after
Dave and Carol Pride, the original
owners of Pride of Muskoka Ma-
rine, a small gas dock on the shores of Lake
Muskoka that opened in 1986. However,
when Paul and Karen Nickel, the daughter
of Dave and Carol, took over the growing
family business in 1996, the name was still
a perfect fit. It reflects the pride the man-
agement, sales, and service team exude
about their selection of luxury brand boats
and their superior customer service.
Since their humble beginnings over 25
years ago, Pride Marine Group has grown
