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business elite canada
H
MAY/JUNE 2015
and assisting with customer retention —
represent a large part of Pride’s marketing
strategy, said Bailey.
“Every January we do the Toronto Interna-
tional Boat Show. This is our biggest event
of the year, as it accounts for anywhere
from 25 to 35 per cent of our business an-
nually,” said Bailey. “It is a busy time for
us and it acts as a really good indicator for
the marketplace and what to expect for
the upcoming season.We have the largest
display at the boat show in Toronto every
year.”
Bailey noted that keeping customers en-
gaged in their business is important. De-
pending on the buyer, some people get a
“We carry only premium brands. We market and pride ourselves on being a
premiummarina. We strive to do everything at the highest level possible and
do whatever we can to provide the best service to our customers.”
Tom Bailey, Marketing Manager
