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business elite canada
H
OCTOBER 2015
employees is: “Be the Kind of Store You’d
Want to Shop At”.
Here’s a look at how Premier Jewellery &
Loans is transforming the way people look
at the pawn shop industry:
Q: What makes you an “upscale” pawn shop
and how does this set you apart from com-
petitors?
The use of “upscale”, according to Stras-
ser, helps Premier differentiate itself from
the negative stereotypes associated with
most pawn shops. “We reimagined the
industry model by creating a place where
someone would actually enjoy shopping,”
he said. “Our store is open, brightly lit, and
non-smoking. Merchandise is well orga-
nized, comes with warranties and is of a
quality level that you’d be proud to own.
Our clients are helped by uniformed staff
with industry certifications. In short, you
deal with experts in a friendly (and) pleas-
ant environment.”
“We reimagined the industry model by creating a place where someone would actually
enjoy shopping.” Martin Strasser, Owner
