OCTOBER 2015
H
business elite canada
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one’s eyesight.
“There is the flipside of the scenario as
well,” said Strasser. “Many people just
starting out in life get further ahead by buy-
ing from us. We’ve had someone propose
on one knee in our store after buying an
engagement ring . . . I cannot count how
many dozens of guitars we’ve sold to bud-
ding musicians. We have helped people
recover from insurance claims, replaced
lost diamonds, and set up people with
their first computers.”
Q: Does Premier support the community in
other ways?
Premier donates to a variety of charitable
causes throughout the year. Last year the
company gave $1,000 in food and sup-
plies to the Kelowna Women’s Shelter and
sponsored a police K-9 unit training event,
said Strasser. They provided a $4,500 Ca-
nadian diamond engagement set for a fun-
draiser for Kelowna General Hospital and
donated to the Kelowna Food Bank and
the Society for the Prevention of Cruelty
to Animals.
Q: What impact has the recent popularity of
television shows based on pawn shops had
on Premier?
