“A lot of our athletes are in business, own
a business; they are in oil and gas, they are
office workers and corporate, a lot of them
are moms and dads, a lot of them work in
office buildings. People think these are all
jocks; totally opposite. Close to 50 per-
cent have kids and are married or in a rela-
tionship. We have a lot of family coming to
our events.”
Their target market is a wide one, ranging
in age from 18 to 70. The most popular di-
vision is bikini, figure and men’s physique,
which attract women and men between
the ages of 20 and 50, Park said. Some
competitors train at a gym while others
work out at home, and anyone who can de-
vote about an hour a day, six days a week,
will see a substantial change in their health
and fitness levels.
“People always ask, ‘Who can compete
in a bodybuilding show, who is eligible to
compete, can anyone compete?’ The an-
swer to that question is yes, anybody can,
if you have an actual desire or passion to
prove yourself naturally; if you have a de-
sire to prove yourself for yourself and you
want to accomplish a goal drug-free…
Some people just compete one time in
their life and that’s it, it’s off the bucket
list. Whether you’re a stay-at-home mom,
a nurse, a doctor, a construction work, a
senior, a teenager, anybody can compete,”
Park said.
COMPETITIONS HELD
ACROSS CANADA
Currently, INBF Canada holds shows annu-
ally in major cities across Canada, including
Edmonton, Calgary, Vancouver, Winnipeg
and Montreal. The polygraph testing that
INBF Canada uses is “99.9 percent fool-
proof”, Park said, and the number of “fails”
has decreased over the past few years as
competitors realize that they’re unlikely to
beat INBF Canada’s test. The adherence to
legitimate drug testing has helped to build
a growing roster of competitors dedicated
“Our mission is to inspire, empower and educate athletes to live that healthy,
natural lifestyle and to prove themselves naturally in that process, and that’s
where our platform for competition comes from.” Mathew Park, President
JANUARY 2016
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